11th edition of the ICC Code
Absolutely everything!
Just like any other industry, marketing and advertising live by clear rules and ethical standards. And today, we celebrate the release of the 11th edition of the ICC Code, the global reference for responsible marketing practices.Why does the ICC Code matter more than ever?
Simply put:
🌟 This is the Code behind many advertising codes, based on the core principle that marketing communications should be "legal, decent, honest, and truthful"
🌟 Since 1937, it has set the global advertising standard for advertising self-regulation, tested and trusted for nearly 90 years
🌟 It’s media and technology-neutral, applying to all marketing communications, including digital ads and social media
🌟 It provides crucial guidance for today’s complex advertising landscape, covering the responsible use of AI, influencer marketing, environmental claims, advertising to children and teens, among other topics
🌟 It's a pearl in the shell - promoting responsible advertising to build trust with consumers and create a more sustainable, positive environment for all.
In a world where anyone can be anything, choose to stand for responsibility and high ethical standards. Let’s keep raising the ad standards together!
